Lego says “Just Do It” by entering into new creative partnership with Nike
Just Build It…?
Lego has revealed it has entered into a new creative partnership with Nike, kicking off in 2025.
“We’re teaming up with our friends at Nike to inspire a world where sport and creative play always win,” Lego has written on its website. It seems this is a partnership aimed at empowering children to enjoy both creative and active play, with companies highlighting their shared commitment of putting “creativity, fun, sport and imagination back into play”.
Exactly how this partnership will transpire is yet to be seen, but we’ll begin seeing work from the collaboration in 2025. Lego says we can expect co-branded products, content and experiences. Like Lego’s previous partnership with Adidas, that could be Nike-themed Lego sets (we’d love a brick-built Air Max trainer) or Lego-themed Nike sportswear. Or both.
We’ll have more about the partnership once it’s announced, but for now, there’s nothing else to share. Lego says it will be giving the “inside track” to Insiders, so be sure to sign up to Lego Insiders if you want to be amongst the first to know more.
