LEGO and Levi’s Collaborate on a Range of Customisable Clothing
Now you can wear LEGO.
As a LEGO fan, you’ve probably got LEGO everywhere. On your dining table, on your mantelpiece, in your bedroom, in your office. But what about on your clothes? You can wear LEGO bricks if you like, thanks to a new collaboration between LEGO and denim fashion label Levi’s.
The new range sees jeans, jackets, t-shirts, bags and more with LEGO themes, and many items of apparel even have buildable sections. The range features the first-ever use of “flexible LEGO baseplates”, allowing you to attach LEGO directly to your clothing. Like LEGO Dots in a way, they’re designed so you can add your own patterns to your jeans, jackets, bags and more. Express how you’re feeling and change up your designs on a regular basis.
Speaking of the collaboration, Levi’s chief product officer, Karyn Hillman, said:
“This is such a fun collaboration celebrating self-expression, creativity and nostalgia. It’s Levi’s® and the LEGO Group coming together to co-create something really special and new, but undeniably familiar. With the customizable baseplates, Levi’s® is now literally a new blank canvas for LEGO play.”
All customisable items will come with a bag of 110 LEGO Dots pieces to allow you to customise to your heart’s content. Of course, all LEGO pieces will be compatible, so the only limit is your imagination.
The LEGO x Levi’s range is coming soon. Find out more on the LEGO website by clicking here.
What do you think? Would you want to wear a LEGO design on your clothing? Let us know in the comments below.
