On Friday, LEGO made an official statement about its new Vidiyo theme, an app-based crossover between LEGO and Universal Music. We’ve covered Vidiyo in the past; it’s a range of sets aimed at children that encourages them to make their own music. Each Vidiyo set comes with a number of ‘BeatBits’; printed tiles that, when scanned into the app, play a variety of sounds and musical clips.
Now, you may have noticed that LEGO Vidiyo products have been very quickly reduced at third party retailers. The second wave of sets, only released on 1st June, were discounted by at least 20% almost immediately. That’s usually not a good sign for the future of a LEGO theme.
The statement put out by LEGO, which has been published on Brickset and a number of other LEGO Ambassador Network sites, states in no uncertain terms that Vidiyo is not cancelled, but no new sets will be released in the immediate future. The company will “pilot some new ideas” in 2022, before new experiences will release in 2023 and beyond.
You can read the full statement below:
“As you know, we launched LEGO VIDIYO in January to connect with children in a completely new way, blending music, digital play and LEGO building in a fun and unique way. The product tested extremely well during development and has received really positive feedback from those children and families who have played with it.
We’ve seen a positive response to the launch, but we’ve also received feedback from people that we could make the play experience across the app, BeatBits, music and minifigures even simpler. So, we’re taking that onboard and together with Universal Music Group are going to pilot some new ideas in 2022, then release new play experiences in 2023 and beyond.
LEGO VIDIYO is very much still available, the current products will continue to be sold in stores and marketed globally, and we’re continuing to support this fantastic play experience, including new updates and fun challenges to the app to inspire children’s creative music video making.
Thank you for your continued support of the LEGO brand, we hope for your understanding behind this decision.”
So, if you’re a fan of Vidiyo, don’t worry; the current sets won’t be going anywhere just yet. You still have plenty of time to pick them up – and it’s likely even bigger discounts are still to come. And for those who have been a little disappointed with the theme, hopefully the next iteration will be more enjoyable. Will LEGO continue to use the Vidiyo theme name or start anew with something else? That remains to be seen, but we’ll keep you updated.